White Paper: Do or Die Digital Banking, presented by American Banker
According to BAI research, about half of customers under age 55 would switch financial institutions for a better banking app.
Just having a digital banking app was once a competitive differentiator, but now it is table stakes. The winners for the hearts and minds of banking customers will be the financial organizations that deliver the best and most feature-rich digital banking apps. Laggards risk being left in the dust.
This white paper includes:
- Trends and statistics that underscore the importance of having a great digital banking app
- 7 keys to a great digital banking experience
- A review of visual engagement functionality that enables bankers and service reps to join the customer in the digital banking app to help customers get un-stuck, guide navigation, shepherd transactions through to completion, and add humanity to the digital engagement
- Security and privacy considerations to ensure smooth sailing through your InfoSec review
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