How to Get The Most From Your Customer Advocates


Customer advocates are powerful. They can bring strong third-party validation to your efforts, making your business and offerings infinitely more credible.

Traditional marketing and advertising campaigns are changing. Businesses must look for more innovative ways to reach potential consumers and build strong communities around their brands. It’s time to expand your reach and connect with your target audience in a friendlier and more familiar way. One very effective way to accomplish that is by including customers and followers in your marketing efforts.

User-generated elements in marketing campaigns can be extremely effective. They show how your brand, your product or service, and ultimately your message impact the people who use it regularly. Stories that come from the heart, great reviews and kind words from customers speak more for your business than any traditional advertising campaign could.

Forbes recently asked a number of communications experts to share their ideas on how to leverage customer advocates and user-generated materials. Among the marketing professionals interviewed was Holly Chessman, VP of Marketing at Glance Networks.

Have your customer advocates participate in a contest

Here’s what Holly had to say on the subject of customer advocates:

Contests are a great way to get customers involved. For example, Starbucks ran a White Cup Contest where they asked customers to decorate a Starbucks cup, snap a pic and submit the design via social media. They received about 4,000 entries in a three-week period! Starbucks got great publicity and gave back to its customers. A win for all.


Looking for more advice finding customer advocates?

Ready to learn more about how to use customer advocates in your marketing campaigns? Read the full article on Forbes about getting the most from your customer advocates: 14 Creative Ways to Include Customers in Your Marketing Efforts.

Are you ready to discover how Glance can improve customer engagement and increase sales for your own business?

Sign up for your personalized Glance demo today!

About Glance Networks

Glance helps enterprise organizations create the ultimate customer experience with smart, omni-channel visual engagement solutions based around integrated cobrowse, screen share, and one-way agent video. We are one of the world’s simplest, most reliable and secure platforms that enable companies to see, show and share anything online, creating a frictionless path to great experiences in sales, support and customer service. The result is improved customer satisfaction and loyalty, increased revenue growth and operational savings. From financial services and healthcare to retail and travel and leisure, even the most advanced technology and SaaS organizations – we transform the customer experience for today’s business. Learn More »