Writing an engaging headline is critical to bringing the right audience in to read your content. In the age of the 24-hour news cycle, “fake news” and clickbait, writing great headlines is more important than ever to stand out in the media. Audiences don’t respond well to gimmicks or to being misled by an article, so it’s critical to find a balance between engaging and honest. Focus on your readers and what will make them want to read on, rather than unclear industry speak.
Advice on writing an engaging headline
Forbes asked twelve communications professionals for their opinion on how to craft an engaging headline. Their advice was both diverse and helpful. And Glance’s own Holly Chessman, VP of Marketing, was included in the advice round-up.
Here’s what Holly Chessman, VP of Marketing at Glance Networks, had to say about the matter…
Use headline tools
There are tons of free headline tools out there. Try Sharethrough’s Headline Analyzer or Portent’s Title Maker. A note of warning, though: Avoid misleading headlines and clickbait. Remember, the end goal is to have people consume and enjoy your content.
To read what the rest of the communications executives from Forbes Communications Council had to offer on this topic, read the full article: Twelve Quick Tricks for Writing an Engaging Headline.
About Glance Networks
Glance helps enterprise organizations create the ultimate customer experience with smart, omni-channel visual engagement solutions. We are one of the world’s simplest, most reliable and secure platforms that enable companies to see, show and share anything online, creating a frictionless path to great experiences in sales, support and customer service. The result is improved customer satisfaction and loyalty, increased revenue growth and operational savings. From financial services and healthcare to retail and travel and leisure, even the most advanced technology and SaaS organizations – we transform the customer experience for today’s business. Learn More »