Forbes recently asked a select group of marketing experts about what they consider some of the worst social media mistakes and how companies could avoid them. Glance Networks’ own Holly Chessman was one of those asked to share their opinion.
Social media has become a powerful marketing tool for any business, as well as an effective way to nurture relationships, gain customers and become more visible in your industry. But what social media giveth, it can just as easily taketh away if your messages and interactions with followers aren’t on point.
Whether a brand is posting self-promotional content, ignoring their target audience, being too controversial as a way to garner attention or simply using a hashtag incorrectly, any of these social media mishaps could cost you in terms of brand image and customer base.
Worst Social Media Mistakes
Here’s what Holly had to say about the matter:
Oh, the pain when companies use hashtags just because they sound like they would fit well with the business’s message. First things first: Do a search to see what folks are using that hashtag for. It may stand for something that is in direct opposition to what you want to say, represent a sensitive topic that’s inappropriate for advertising use, or make you seem like a spammer during a Tweet chat. – Holly Chessman, Glance Networks Inc.
Are you ready to hear what the other marketing experts had to say about the matter? Check out the full article on the Forbes site: Twelve of the Worst Social Media Mistakes and How to Avoid Them.
About Glance Networks
Glance helps enterprise organizations create the ultimate customer experience with smart, omni-channel visual engagement solutions. We are one of the world’s simplest, most reliable and secure platforms that enable companies to see, show and share anything online, creating a frictionless path to great experiences in sales, support and customer service. The result is improved customer satisfaction and loyalty, increased revenue growth and operational savings. From financial services and healthcare to retail and travel and leisure, even the most advanced technology and SaaS organizations – we transform the customer experience for today’s business. Learn More »