The Vital Importance of Playing the Long Game


Third-party validation is critical for any company. People are always more likely to believe your claims if you aren’t the one saying how impressive your company is. That’s where press coverage comes into the picture.

The media can provide an excellent way to enhance visibility and ultimately expand your client base. But with media outlets and personas getting mountains of pitches every day, how can you stand out from the crowd?

Forbes asked a number of communications professionals this question. Among those polled was Holly Chessman, VP of Marketing at Glance Networks.

Recognize that it’s a long game

Here’s what Holly had to say about the matter:

People want to work with others whom they know, like and trust. That kind of relationship takes time. Understand which writers you want to target, then become a helpful source to them. Offer information even when it doesn’t benefit you. Let them know you’ve read their work and applied it to your business. Show them you provide value. Then they’ll be more willing to hear you out.


At Glance Networks, we know the importance of working over the long term to strengthen relationships. It’s key to why we feel that visual engagement is a vital part of customer relationships. It’s all about making the relationship stronger at every touch point, building trust and confidence so people keep coming back for more.

More advice on the long game

Looking to hear what the other professionals had to say about building relationships? Read the full article on Forbes here: 12 Effective Ways to Ensure Your Media Pitches are Successful.

Visual engagement for stronger relationships

Ready to find out how you can strengthen customer relationships by adding visual engagement tools to your customer experience practice?

Sign up for your personalized Glance demo today!

About Glance Networks

Glance helps enterprise organizations create the ultimate customer experience with smart, omni-channel visual engagement solutions based around integrated cobrowse, screen share, and one-way agent video. We are one of the world’s simplest, most reliable and secure platforms that enable companies to see, show and share anything online, creating a frictionless path to great experiences in sales, support and customer service. The result is improved customer satisfaction and loyalty, increased revenue growth and operational savings. From financial services and healthcare to retail and travel and leisure, even the most advanced technology and SaaS organizations – we transform the customer experience for today’s business. Learn More »

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