Forbes recently asked Holly Chessman, Glance VP of Marketing, about which conferences to attend for unexpected industry insights.
Attending conferences is a great way to learn new tips and tricks that can be applied to your marketing efforts. Even if the conference is seemingly unrelated to your industry, broadening your horizons can lead to unexpected insights.
From local TED talks to teacher conferences, you will find that everyone has a story and a “brand” to share. So if there’s an upcoming conference or event that piques your interest, take the time to discover the unexpected.
In this article, six communications executives from Forbes Communications Council – including Glance Networks VP of Marketing Holly Chessman – discuss the conferences they have attended in the past, and how the unique takeaways can be applied to communications.
The MA Conference for Women
Here’s what Holly had to say about the Massachusetts Conference for Women:
One way to raise women’s prominence in business is to provide a platform for their voices to be heard, like that offered by the Massachusetts Conference for Women. I attended this event and published an article about my experiences there. The piece drove traffic to my company and bolstered our positive reputation, proving the fact that people look beyond price when they decide who they want to work with.
Ready to learn more? Check out the full article: Six Conferences to Attend for Unexpected Industry Insights.
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About Glance Networks
Glance helps enterprise organizations create the ultimate customer experience with smart, omni-channel visual engagement solutions based around integrated cobrowse, screen share, and one-way agent video. We are one of the world’s simplest, most reliable and secure platforms that enable companies to see, show and share anything online, creating a frictionless path to great experiences in sales, support and customer service. The result is improved customer satisfaction and loyalty, increased revenue growth and operational savings. From financial services and healthcare to retail and travel and leisure, even the most advanced technology and SaaS organizations – we transform the customer experience for today’s business. Learn More »