Social media is a great medium for building your brand and sharing with your audience. When the news that you have to share is not so great, however, what’s the best way to reach out to your audience.
Seven marketing experts from the Forbes Communications Council offered their best advice in this article. With their guidance, you can learn how to address bad news on social media without getting your followers up in arms.
Holly Chessman, VP of Marketing at Glance Networks, says that if you don’t get ahead of it quickly, the social media community will have no problems spinning a minor issue into a full-blown crisis. Be proactive and make the first move. Apologize if you made a mistake. Let your following know how you are going to make it better. And if you can’t make it better, let people know what steps you are taking to ensure the problem won’t happen again.
More social media tips
Ready for more great advice? Read the full article here: Seven Ways to Share the Hard Truth Over Social Media.
About Glance Networks
Glance helps enterprise organizations create the ultimate customer experience with smart, omni-channel visual engagement solutions. We are one of the world’s simplest, most reliable and secure platforms that enable companies to see, show and share anything online, creating a frictionless path to great experiences in sales, support and customer service. The result is improved customer satisfaction and loyalty, increased revenue growth and operational savings. From financial services and healthcare to retail and travel and leisure, even the most advanced technology and SaaS organizations – we transform the customer experience for today’s business. Learn More »