Events provide the perfect opportunity to promote yourself and your offerings. You have a ready-made, targeted audience and a very specific time period during which you can stand out as a knowledge provider and a thought leader. It doesn’t matter whether you are running the event or simply attending – you can’t afford to miss your chance to promote yourself at an event.
Five important tips to promote yourself at events
In this article, Holly Chessman, VP of Marketing at Glance Networks, talks about some easy ways you can get extra publicity at an event. It makes sense – after all, you’ve paid a lot to be there, so you might as well make the most out of it.
With the five tips included in the article, you’ll have a step up on the competition. Take this advice to heart and you’ll be able to develop a ton of content from a single event. What’s more, you’ll promote yourself from a bystander to a thought leader in one fell swoop.
Promote yourself at events – but don’t forget the end game
At the same time, remember to have your landing spot – most likely pages on your website – in tip top shape. Keep your content relevant and easy to digest. Make information on your website easy to find. Provide easy ways for visitors to contact you or an agent from your business via email, phone, visual engagement tools, and more. After all, the ultimate goal of your content marketing efforts is to grow your business and opportunities.
Ready to read the full article in Maximize Social Business? Check it out here: 5 Content Marketing Hacks to Promote Yourself at an Event.
Are you ready to discover how Glance visual engagement solutions can improve customer engagement and increase sales for your business?
About Glance Networks
Glance helps enterprise organizations create the ultimate customer experience with smart, omni-channel visual engagement solutions based around integrated cobrowse, screen share, and one-way agent video. We are one of the world’s simplest, most reliable and secure platforms that enable companies to see, show and share anything online, creating a frictionless path to great experiences in sales, support and customer service. The result is improved customer satisfaction and loyalty, increased revenue growth and operational savings. From financial services and healthcare to retail and travel and leisure, even the most advanced technology and SaaS organizations – we transform the customer experience for today’s business. Learn More »