We’ve all heard the old PR adage: “There’s no such thing as bad publicity.” While you may or may not agree with this sentiment, we can recognize that free publicity, when it’s good for your brand, is better than publicity you have to pay for.
That’s why Forbes polled a team of communications experts to discover a variety of ways that you can get publicity for “free.” Among the team was Holly Chessman, VP of Marketing at Glance Networks.
Highlighting Top Influencers for Free Publicity
Here’s what Holly had to say about highlighting top influencers:
Writing articles about influencers or influential blogs in your market is a great way to get free publicity. When you let influencers mentioned in your pieces know you publicized them as top in their industry, they are usually happy to promote the posts on their own blogs and through social media. I’ve been quoted and I’ve quoted others in these types of articles. It works!
Read the complete article on Forbes: Nine Ways to Get Free Publicity for Your Brand.
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About Glance Networks
Glance helps enterprise organizations create the ultimate customer experience with smart, omni-channel visual engagement solutions based around integrated cobrowse, screen share, and one-way agent video. We are one of the world’s simplest, most reliable and secure platforms that enable companies to see, show and share anything online, creating a frictionless path to great experiences in sales, support and customer service. The result is improved customer satisfaction and loyalty, increased revenue growth and operational savings. From financial services and healthcare to retail and travel and leisure, even the most advanced technology and SaaS organizations – we transform the customer experience for today’s business. Learn More »