New SalesTech Report Reveals Rapid Adoption of Sales Technology Stacks to Boost Sales Performance


Crowd Research Partners today released the results of the industry’s first 2017 SalesTech Trends Report, providing deep insights into the market dynamics for sales technology and revealing the key challenges, technology choices, and investment priorities of sales organizations as they are looking to better engage with today’s B2B buyers.

SalesTech Report Reveals New Findings

Based on a comprehensive online survey of sales, marketing and operations professionals in the 100,000-member B2B Technology Marketing Community on LinkedIn, the report has been produced in conjunction with leading sales technology and services firms including Amplifinity, bpm’online, CrankWheel, DiscoverOrg, emedia, Glance Networks, Highspot, IDG Enterprise, Impole, KiteDesk, LevelEleven, LiveChat, ONDiGO, Right Source Marketing, and SalesOptimize.

“Sales technology, from CRM to social selling apps and sales analytics, is rapidly gaining traction in enterprises looking for ways to enable high-growth, high-performance sales organizations and facilitate the increasingly complex B2B sales process,” said Holger Schulze, founding partner of the technology research and publishing firm Crowd Research Partners. “Yet the market for sales apps and platforms is becoming increasingly fragmented and hard to navigate. This report delivers actionable data allowing sales and operations leaders to calibrate and benchmark their sales stacks in an effort to better engage prospects and close more business.”

Key Takeaways

Key takeaways from the report include:

  • Sales technology investments are significantly increasing in many sales organizations. Most respondents (52%) are spending well over $1,000 on sales technology per salesperson each year, 22% of organizations spend over $3,000.
  • Customer relationship management (CRM) tools top the list of productivity solutions organizations deploy to help manage and optimize customer relationships across sales, marketing, client services and other business functions.
  • Despite the growing demand for sales technologies, many companies see their sales technology investments as only somewhat effective (37%) in impacting sales results.

Download the complete 2017 SalesTech Report here:

About Glance Networks

Glance helps enterprise organizations create the ultimate customer experience with smart, omni-channel visual engagement solutions. We are one of the world’s simplest, most reliable and secure platforms that enable companies to see, show and share anything online, creating a frictionless path to great experiences in sales, support and customer service. The result is improved customer satisfaction and loyalty, increased revenue growth and operational savings. From financial services and healthcare to retail and travel and leisure, even the most advanced technology and SaaS organizations – we transform the customer experience for today’s business. Learn More »