If you’re running an online business, you’re already aware of how important a well-designed e-commerce platform is for maximizing conversions and driving sales. Dedicating attention to your user interface is an integral step in this process to appeal to visitors — and potential customers. But are there specific things you should be looking at to increase e-commerce conversion rates?
Having a good user interface depends on a wide range of factors, from graphics and written content to accessibility and functionality. As an online store, you need to make things easy for your visitors, while also presenting a professional, compelling image of your brand.
Forbes asked seven communications executives for their opinion of how best to increase e-commerce conversion rates. Included among those polled was Holly Chessman, VP of Marketing at Glance Networks.
Here’s what she had to say.
Provide access to live people
Self-service is great. However, there often comes a time when you need to talk with a live person, whether you’re choosing between options, looking for something but can’t find it, or just need advice. Having access to chat, phone, co-browsing and more makes online conversations instant, effortless and effective. Humanize your company, make customers happy and solve problems in one fell swoop.
Discover more about how to increase e-commerce conversion rates
Ready to hear what the rest of the executives had to say? Check out the full Forbes article here: Seven Effective Ways to Increase E-Commerce Conversion Rates.
About Glance Networks
Glance helps enterprise organizations create the ultimate customer experience with smart, omni-channel visual engagement solutions. We are one of the world’s simplest, most reliable and secure platforms that enable companies to see, show and share anything online, creating a frictionless path to great experiences in sales, support and customer service. The result is improved customer satisfaction and loyalty, increased revenue growth and operational savings. From financial services and healthcare to retail and travel and leisure, even the most advanced technology and SaaS organizations – we transform the customer experience for today’s business. Learn More »