Tom Martin, Glance Networks CEO, talks about actionable ways to turn your customers into your friends using customer-centric technology.
Customer-centric technology strengthens relationships
If you spent the last few years making your customers “king,” it’s time to reevaluate that relationship. Now is the time to turn those royals into your best friends. Making a purchase is no longer just a transaction and consumers want a healthy relationship with their favorite brands. They expect recommendations when making selections, whether it’s on the right size to order, or a particular style to consider based on their preferences. They value the brands who listen, interact and help. Starting to sound like a friendship?
This article goes into detail about the interesting ways companies can strengthen customer-corporate bonds to build a loyal customer base with a long-term relationship.
Read the full article in RIS News to learn more…