Should you be creating content or curating content? Which is the better way to go?
After all, there are many different buyers in many different phases of the customer lifecycle. The key to capturing their interest is to provide content that hooks their attention, lets them know you are an expert in providing solutions to their problems, and brings them further into the buying cycle.
There are tons of kinds of content but only so many hours in a day to develop all those pieces. You could be creating all that content – or you could be curating it. But which is more effective?
The content showdown
In this article, Holly Chessman, Glance’s VP of Marketing, talks about the pros and cons of creating content vs using content that other people have created. She provides definitions of each, information around why you would use each, and what are some tools you can use to improve both creation and curation. You’ll have to read the article itself to see her final recommendation, but here is a clip of additional advice from the article:
Whether you are focusing on creating content or curating content, make sure that you include a good mix of different kinds of content. Engage with your audience with words (like eBooks and blog posts), interactive content (like quizzes and polls), and visual content (like live or canned video and infographics).
Creating content vs curating content
Want to hear what Holly recommends around each type of content – and who wins the showdown? Read the full article in Maximize Social Business: Creating Content vs Curating Content – Which is Better?
Ready to find out how you can benefit from adding visual engagement tools to improve customer experience and gain a competitive edge?
About Glance Networks
Glance helps enterprise organizations create the ultimate customer experience with smart, omni-channel visual engagement solutions based around integrated cobrowse, screen share, and one-way agent video. We are one of the world’s simplest, most reliable and secure platforms that enable companies to see, show and share anything online, creating a frictionless path to great experiences in sales, support and customer service. The result is improved customer satisfaction and loyalty, increased revenue growth and operational savings. From financial services and healthcare to retail and travel and leisure, even the most advanced technology and SaaS organizations – we transform the customer experience for today’s business. Learn More »