The top three methods for measuring your customer experience’s effectiveness are Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), and Customer Effort Score (CES), according to Holly Chessman in Medium.
They’re all types of surveys, administered to customers at specific points in the customer journey. Ready to learn what they have in common, how they differ, and best practices for using them? Read this article to learn more:
What Are CES, NPS, and CSAT? Understanding When to Use Which