The Content You Must Master to Build a Strong Online Presence


Building a strong online presence is critical these days, whether you are an individual or an up and coming business. With an overwhelming majority of consumers using the internet to search for local businesses, it is of crucial importance to have a strong online presence that can draw in and build a loyal customer base.

An online presence is an essential component of any business’s marketing strategy. It reinforces your brand and helps you reach a significantly wider audience. It can even bring you new business.

Consider this: According to BrightLocal’s 2016 Local Consumer Review Survey, roughly 95% of consumers search for local businesses online before making a purchasing decision. Google statistics also show that 76% of people who look for something nearby online end up visiting a related business on the same day, and 28% of them make a purchase.

Forbes recently polled a number of communications professional to gather tips on how best to build a strong online presence. Among those interviewed was Holly Chessman, VP of Marketing at Glance Networks.

Content That Answers Questions

Holly had this to say about the topic:

The best advice I ever got about blogging came from Marcus Sheridan, The Sales Lion. His philosophy of “They Ask, You Answer” is all about cataloging the questions your customers and prospects ask, then answering them on your blog. That way you are providing interesting, relevant content that people will search on. It’s a great way to showcase your expertise and provide value.

Figuring out the questions your customers and prospects ask on a regular basis is a great philosophy and a sure-fire way to create thoughtful and valuable content.

More Advice for Building a Strong Online Presence

Looking for even more great advice from marketing professionals around building a strong online presence? Read the full article on Forbes here: 12 Types Of Content To Master When Building A Strong Online Presence.

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About Glance Networks

Glance helps enterprise organizations create the ultimate customer experience with smart, omni-channel visual engagement solutions based around integrated cobrowse, screen share, and one-way agent video. We are one of the world’s simplest, most reliable and secure platforms that enable companies to see, show and share anything online, creating a frictionless path to great experiences in sales, support and customer service. The result is improved customer satisfaction and loyalty, increased revenue growth and operational savings. From financial services and healthcare to retail and travel and leisure, even the most advanced technology and SaaS organizations – we transform the customer experience for today’s business. Learn More »