How to Move From Brick-and-Mortar to Doing Business Online


Businesses are closely following the trend of buyers moving online. Mobile is everywhere, and people have moved to doing business online on a regular basis.

Those businesses with a physical presence have struggled to redefine how they do business. What are the best trends to follow? How do you create strong relationships with your customers, even online? What will give you a good return on investment and make you stand head and shoulders above the crowd?

Smart online businesses have embraced a number of means for making the most of customers doing business via the Internet. Exclusive experiences, for instance, are a selling point. Company-specific deals and items can draw in customers. Businesses can even focus on online-specific sales. They can even guide people to what they are looking for through chat, cobrowse, or video concierge services, which has the added bonus of providing a better understanding of the customer’s wants and needs.

Offer a live concierge service online

Forbes recently asked a team of communications specialists what they suggest businesses moving online focus on. Among those polled was Holly Chessman, VP of Marketing at Glance Networks. Here’s what Holly had to say.

High-end retailers should aim to offer the equivalent of a live concierge service online. This means having employees available to chat or talk on the phone with customers, browsing through options together with customers and guiding them to the choices that make the most sense for them. Even when there is no brick-and-mortar store, customers still expect personalized experience.


Moving from “in person” to doing business online

Ready to read the full article to find out what the other communications experts had to say about the matter? Check out the complete piece on Forbes: 10 Ways Marketers Can Adapt To The Decline Of Brick-And-Mortar Stores.

Would you like to see how you can use Glance Networks’ visual engagement software to empower your business to offer concierge service to your customers?

Sign up for your personalized Glance demo today!

About Glance Networks

Glance helps enterprise organizations create the ultimate customer experience with smart, omni-channel visual engagement solutions based around integrated cobrowse, screen share, and one-way agent video. We are one of the world’s simplest, most reliable and secure platforms that enable companies to see, show and share anything online, creating a frictionless path to great experiences in sales, support and customer service. The result is improved customer satisfaction and loyalty, increased revenue growth and operational savings. From financial services and healthcare to retail and travel and leisure, even the most advanced technology and SaaS organizations – we transform the customer experience for today’s business. Learn More »

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