How do you become an expert resource in your industry? After all, you have spent a good amount of time in your industry honing your skills. You know how things work, what systems show promise, and which ones are likely to fail at key moments. You know that you have the experience needed to help guide others past those often unseen hurdles. You keep a keen eye on developing trends.
In short, you’re a subject-matter expert, and you know that’s a valuable resource in and of itself. Besides the joy of helping others, being an expert creates opportunities and generates business. However, the process of putting yourself out there as an expert resource can seem daunting — it’s hard to know where to start.
That’s why Forbes asked a number of communications experts for advice on the matter – including Glance Network’s VP of Marketing, Holly Chessman.
Self-publish on Facebook, LinkedIn, and Medium
Here’s what Holly had to say about the matter:
Becoming a thought leader used to involve getting yourself published in a prominent publication. These days, you’ll do just as well if you self-publish on a forum like Facebook Publishing, LinkedIn Publishing or Medium. You can attract the attention of an audience you might otherwise never have reached. What’s more, you’re in complete control of the cadence and topics of your writing.
Learn more about becoming an expert resource
Ready to learn more about becoming an expert resource in your market? Read the full Forbes article here: Leveraging Expertise: 11 Tips to Solidify Your Position as an Expert Resource in Your Industry.
Want to find out how you can benefit from adding visual engagement tools to improve customer experience and gain a competitive edge?
About Glance Networks
Glance helps enterprise organizations create the ultimate customer experience with smart, omni-channel visual engagement solutions based around integrated cobrowse, screen share, and one-way agent video. We are one of the world’s simplest, most reliable and secure platforms that enable companies to see, show and share anything online, creating a frictionless path to great experiences in sales, support and customer service. The result is improved customer satisfaction and loyalty, increased revenue growth and operational savings. From financial services and healthcare to retail and travel and leisure, even the most advanced technology and SaaS organizations – we transform the customer experience for today’s business. Learn More »