Customer experience is the key to winning customers’ hearts. The quality of the product, the fun website, the friendly customer service—all of these pieces come together to create an experience that will grow loyalty and bring back repeat buyers.
Companies that do a great deal of business online have an even greater need to remember that any interaction between a customer and a brand is a crucial opportunity to make a good impression. After all, you have a finite amount of time to impress a customer before they open a new tab and—click!—they move on to a competitor.
Read the full article here: http://learn.infusionsoft.com/customer-service/customer-experience/improving-customer-experience/