Anyone can dabble in content marketing, but not everyone gets it right. It’s easy to make a mistake on social media that can burn you in a very public manner.
However, not every mistake is a going to sink your company. Many are simply going to leave your voice shouting into the void. And really, what’s the point of content marketing if no one cares enough to read your content?
Actionable advice to avoid content marketing no-nos
Holly Chessman, VP of Marketing at Glance Networks, lists five key mistakes to avoid. At the end of each section, she also provides actions you can take to fix those mistakes and win over and grow the audience you want. Read the article to give yourself a fighting chance of gaining traction, loyalty and respect through your social media efforts.