Ever find yourself panicking as you try to figure out what you’re posting on social media that week? Maybe you wish you could better align your content marketing efforts with your business goals?
You need a content marketing calendar.
Developing a content marketing calendar that works
Developing a worthwhile and useful calendar takes some upfront effort. However, it is ultimately well worth the time you put into it.
Among other things, a calendar of this type will help you:
- Set goals and adjust them according to business needs
- Understand how your content efforts line up with other marketing and business initiatives
- Bring sanity into your life
I know it can feel overwhelming when you start to put to put together your calendar. Start with the five tips in this article to help you focus your efforts and you’ll be well on your way. The five tips includes a deep dive look into such areas as starting with the big picture, diving into the details, mixing and matching your content marketing efforts, being flexible, and setting aside time for live interaction.
And of course we are all about live visual interaction at Glance Networks! We know it brings great results for us, for our customers, and for our customers’ customers!
Are you ready to read the complete article? Here’s the link for you for the article written by our very own VP of Marketing, Holly Chessman, on the Maximize Social Business blog: 5 Critical Content Content Marketing Development Tips.
For more information about Glance visual engagement solutions:
About Glance Networks
Glance helps enterprise organizations create the ultimate customer experience with smart, omni-channel visual engagement solutions based around integrated cobrowse, screen share, and one-way agent video. We are one of the world’s simplest, most reliable and secure platforms that enable companies to see, show and share anything online, creating a frictionless path to great experiences in sales, support and customer service. The result is improved customer satisfaction and loyalty, increased revenue growth and operational savings. From financial services and healthcare to retail and travel and leisure, even the most advanced technology and SaaS organizations – we transform the customer experience for today’s business. Learn More