12 Common Copywriting Mistakes to Avoid


There are many common copywriting mistakes that happen on a regular basis. After all, writing high-quality copy that is both valuable for your brand and has what it takes to convert more leads is not as easy as it sounds.

Whether you write your content in house or hire an expert copywriter, you still need to ensure the content you put out is compelling and representative of what your business stands for. So how can you make sure your copy is written in the right voice? How can you avoid dangerous copywriting pitfalls and engage with your audience on a new level, offering them valuable insight and turning them into loyal customers in the process?

Forbes asked 12 communications professional these questions. Among the experts polled was Glance Networks’ VP of Marketing, Holly Chessman.

Optimizing Your Headline

Here’s what Holly had to say about the matter:

You can write a snappy, pun-filled headline, but if no one reads it, who cares? When writing headlines, you must use keywords and phrases that people will search on, make sure your title gives enough information about the article’s content to be useful, and use headline tools to make sure your title has the right level of urgency.

Looking for some great headline tools to get you there? Try reading another article by Holly for Maximize Social Business, 5 Free Headline Tools to Make Your Eye-Catching Content Irresistible.

More Common Copywriting Mistakes

Ready to learn how to avoid even more common copywriting mistakes? Check out the full article in Forbes: 12 Common Copywriting Mistakes You Could Be Making.

Are you ready to see how Glance can improve customer engagement, increase sales, and improve the bottom line for your company?

Sign up for your personalized Glance demo today!

About Glance Networks

Glance helps enterprise organizations create the ultimate customer experience with smart, omni-channel visual engagement solutions based around integrated cobrowse, screen share, and one-way agent video. We are one of the world’s simplest, most reliable and secure platforms that enable companies to see, show and share anything online, creating a frictionless path to great experiences in sales, support and customer service. The result is improved customer satisfaction and loyalty, increased revenue growth and operational savings. From financial services and healthcare to retail and travel and leisure, even the most advanced technology and SaaS organizations – we transform the customer experience for today’s business. Learn More »