ConstructConnect used Glance to build a sales process with a better pipeline.
By tightening up their sales process to emphasize demos, ConstructConnect saw shorter sales cycles and higher lead conversion.
ConstructConnect implemented Glance to empower salespeople to launch demos from the CRM with one click, and automatically tracking the results of the demos on pipeline.
Cloud-based business software for construction professionals
Market leadership in non-residential construction planning and collaboration software.
Sales process optimization is a key initiative for ConstructConnect.
Software demos are a critical part of the ConstructConnect sales process.
Reduced sales cycles
Improved lead conversion rates
Increased volume of demos delivered to new leads
Software demos are a key element of the selling process for ConstructConnect, a leading software provider to the construction industry.
For years the company had used a homegrown demo system that gave prospects access to a free trial for a short period of time. The access was unguided and it did not automatically track prospect demo activity, leaving it up to the salesperson to manually update records in ConstructConnect’s CRM.
ConstructConnect’s management team decided it was time to scrap its existing process and bring on a real demo tool to help its sales reps take charge of the process.
How ConstructConnect used Glance
With Salesforce CRM and Glance for Salesforce in place, ConstructConnect reps can now easily launch demos from within Salesforce.
Sales prospects are connected with one click, in just seconds. All activity is automatically logged within the Salesforce contact record, with no action necessary by the reps. ConstructConnect sales managers can easily run reports such as number of demos per rep, average demo length and the impact of demos on conversion rates and revenue.
“ConstructConnect is constantly striving to build a stronger sales force and Glance for Salesforce has transformed our sales process.”Lisa Fiondella | Chief Custom Officer
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