U.S. Bank delights customers by bringing the human touch to their digital experience
U.S. Bank delights customers by bringing the human touch to their digital experience
Glance Cobrowse helps banking customers complete online transactions including opening accounts, depositing checks, and more.
Bankers and service reps in the call center are able to instantly launch Glance Cobrowse sessions to join the customer in the browser, see the web page, and guide customer navigation.
Market
Banking
Facts
Personal & commercial banking + wealth management
70,000 employees
$495 billion in assets
Increased Customer Satisfaction
Increased Net Promoter Scores
Increased Customer Retention
Taking the in-branch experience digital
Amid the COVID-19 pandemic shutdown in 2020, safe social distancing measures meant moving U.S. Bank’s in-branch experience to the digital environment for both bankers and customers. Loan officers and tellers had to transition their interactions from in-person to online.
The need for innovation became the “Aha” moment for leaders in the Omnichannel and Online Strategy departments. They quickly decided to empower their in-branch tellers and business banking teams with visual engagement tools such as cobrowse and screen share.
With one simple click of a button, business banking team members were able to join customers in the online application and help small businesses file for Payroll Protection Program (PPP) government loans. Glance Agent Video was added to the mix. Agent video lets the customer see a live video stream of the bank staff member who is helping them with their digital transaction.
From Challenge to Opportunity
By creating an omnichannel approach to their online banking experience, U.S. Bank was able to retain current customers and focus on the growth of new customers.
Their high-touch “do it with me” approach with cobrowse and screen share has helped bank staff to provide real-time assistance to retail customers and small businesses as they navigate through the app. Glance’s visual engagement tools were a part of their PPP strategy, which provided over seven billion dollars in loans.
White Paper: Do or Die Digital Banking, presented by American Banker
The winners for the hearts and minds of banking customers will be the financial organizations that deliver the best and most feature-rich digital banking apps. Laggards risk being left in the dust. This white paper includes:
- Statistics that underscore the importance of having a great digital banking app
- 7 keys to a great digital banking experience
- A review of visual engagement functionality in digital banking apps
- Security and privacy considerations to ensure smooth sailing through your InfoSec review
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