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CSAT or NPS – how should you measure customer experience?

You can’t talk about measuring the customer experience without mentioning the two most popular and recognized CX metrics: Customer Satisfaction (CSAT) and Net Promoter Score (NPS).

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5 reasons customer satisfaction matters (beyond the obvious)

Groundbreaking news: Making your customers happy is important. Yes, it’s probably the most obvious statement you’ll hear all year – but if you want to deliver a truly standout customer...

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A 5-step action plan to lift your customer satisfaction

“I can’t get no satisfaction:” these are words you’d like to hear at a Rolling Stones concert – but they’re pretty much the last thing you want to hear from...

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